Starbucks tests new coffee and tea store concept
Starbucks, owner of Tazo Tea, is experimenting with a new store concept in its home town of Seattle. One of the stores will reopen under the name "15th Avenue Coffee and Tea", featuring live music performances and poetry readings to give the premises a more local and grassroots touch. Also, beverage menu will be enlarged to include alcoholic drinks such as beer and wine. This comes as a response to customers reigning in spending during the recession and rival businesses upgrading their coffee menus.