Starbucks on course to serve Darjeeling tea
Starbucks, the world's largest coffeehouse chain, has requested a license from the Tea Board of India to import and sell Darjeeling tea. This move indicates that the company may be planning to serve tea from the Darjeeling region, dubbed the Champagne of tea, in its 17'000 outlets across 49 countries. According to local regulations, a Certification of Trade Mark license is necessary for all producers, manufacturers, packagers, blenders, exporters, and traders who wish to sell tea labeled as Darjeeling tea. Starbucks, which bought Tazo Tea for $8.1 million in 1999, subsequently teamed up with McLeod Russel, Apeejay Tea, Warren Tea and Chamong Tee Exports to source other Indian teas for the international market.