Starbucks eyes single-cup machine market
Starbucks has revealed plans to offer single-serve brewing machines to rival the popular Keurig system. Keurig, the most popular brand, currently holds more than 80 percent of the market share. The brewing machines are destined to make Starbucks and Seattle's Best coffee, and Tazo tea infusions. This comes on the heels of a previous agreement between the coffee giant and Green Mountain Coffee, maker of single-cups for the Keurig system, to sell Starbucks coffee and Tazo tea pods for those machines. On a separate note, Starbucks has signed a deal to supply its products to over 500'000 luxury hotel rooms across the US.