Social goals drive yerba mate company
Guayaki, a yerba mate manufacturer from California, has established a novel supply chain aimed at improving the sustainability and livelihood of its suppliers. The 14-year old company, currently growing at 30% a year, is creating sustainable, fair trade agricultural enterprises in Brazil, Paraguay, and Argentina. With a turnover of $12 million, Guayaki has set its sight on creating 1000 jobs and restoring 200'000 acres of rainforest by 2020. To achieve this ambitious goal, it will have to become ten times bigger than it is today, increasing revenue by 25% annually for the next decade. It has 28 different varieties of dry and liquid products on the market. Guayaki's business model is being featured at this week's Clinton Global Initiative.