Snapple enters Australian iced tea market
Snapple, one of the leading iced tea brands in the US, will now be available Down Under thanks to an agreement signed between Dr Pepper Snapple Group and Stuart Alexander. Stuart Alexander, an Australian food and drink distributor, will act as an exclusive marketing and distribution partner in Australia, with as series of sampling events in retails stores and city centers already planned. Several major retailers have reportedly signed up to stock the products. The launch is likely to be only the beginning of the group's expansion in Australia, with other brands to follow suit.