Second Teavana bar opens in Starbucks' hometown of Seattle
Last week, Starbucks premiered the new concept of Teavana tea bar and store on the West Coast, in its hometown of Seattle. Teavana Fine Teas + Tea Bar, located in University Village, is Teavana's second tea bar after a similar one debuted in New York City a few weeks ago. The new outlet is a combination of a teashop and a tea bar, which is a departure from Teavana's previous retail-only model ubiquitous in shopping malls. The bar replaces Starbucks' own short-lived Tazo Tea store, which was already in the works when the coffee giant purchased Teavana last year. According to the company, the Tazo brand will continue to be used for packaged tea in supermarkets and Starbucks cafes. As for Teavana, there could be as many as a thousand new tea bars and stores opening in the years ahead. At the moment, Starbucks plans to own all of its new tea locations.