Rooibee Tea raises $2m to enhance product line
Rooibee Tea, a manufacturer of rooibos-based bottled teas, wrapped up raising $2 million intended to expand and improve its product lineup. The initiative, which took almost a year to achieve, saw the company raise about $1.5 million from private investors and $500,000 from a crowdfunding website. Funds will be used to add two new flavors to Rooibee's current range of three kids' teas. They will also enable to transition all products to BPA-free plastic bottles. Rooibee also announced the addition of investors Charles Schnatter and Benton Keith to the board of directors.