Rooibee Red Tea raises capital and adds new board member
Rooibee Red Tea, a manufacturer of bottled rooibos tea based in Louisville, KY, has announced that it has issued $1 million in stock. The company hopes the capital will accelerate market expansion through its national broker Presence Marketing/Dynamic Presence, and its national warehouse distribution partners UNFI and KeHE. Rooibee Red Tea also added Dana Bowers to its board of directors. Bowers will help guide the company beyond state borders thanks to her direct experience of growing a rapidly expanding company. Red tea hails from the rooibos bush grown exclusively in South Africa. The caffeine-free tisane has gained rapid popularity in the West due to its high antioxidant content.