Pure Leaf highlights freshly brewed taste in new campaign
Pure Leaf Iced Tea has announced a marketing campaign to highlight its freshly brewed taste. The brand, managed by Pepsi Lipton Tea Partnership, aims to communicate that its iced teas are freshly brewed from hand-selected leaves thanks to "For the Love of Leaves" campaign that will roll out in the coming weeks. It will feature a digital campaign, new radio spots and out-of-home advertising in select markets. Pure Leaf is also introducing a new environmentally-friendly PET packaging. The square-shaped bottles are lighter and allow for high pallet efficiency, thereby saving fuel during transport. Pure Leaf offers both sweetened and unsweetened varieties in 18.5oz single-serve bottles and a new 59oz multi-serve carafe.