Peet's flagship venue showcases new store identity
Peet's Coffee & Tea announced the opening of its new flagship store in San Francisco. The 2,500-square-foot store features plenty of natural materials and a bar designed to highlight how the beverages are made. The contemporary and minimalist design is intended to reflect its North Californian roots and a new brand identity for the locations of the coffee chain, which was acquired by a private investment fund in 2012. The flagship venue will also serve as a blueprint for other stores across the US, starting with Washington DC, where Peet's plans to roll out a set of new stores this spring.