New online teashop ships teas directly from farms in China
Teasenz, a new online venture, enables direct trade between farmers and consumers. Based in Hong Kong, Teasenz hopes to capitalize on consumers' pursuit of fresh premium teas at affordable cost. Instead of shipping large quantities of leaves overseas for reprocessing and packaging, the teas are individually packed in China and are sent directly to the consumer. According to the company, this reduces the cost of tea by up to 70% compared to a local tea store. White and green teas are the most prone to losing flavor due to bulk shipping, so the company sources them directly from farmers in Chinese tea regions such as the West Lake area near Hangzhou and packages them immediately into tea pouches.