New Leaf inks endorsement deal with football pro
New Leaf Brands, manufacturer of sweetened tea and fruit beverages, has signed an endorsement agreement with football pro Steve Smith. The wide receiver for the New York Giants, who also becomes a New Leaf shareholder, is company's first celebrity endorsement. Smith, a life-long iced tea fan, was introduced to New Leaf at a promotional signing appearance in 2009, where a variety of beverages were being sampled. According to the company, he was chosen for his notable performance on the field and his involvement in many charitable organizations.