Mighty Leaf launches iced tea, becomes Peet's umbrella tea brand
Peet's Coffee introduced a range of iced teas under the Mighty Leaf brand, which is to become the umbrella brand for all of its tea products. Mighty Leaf iced teas are freshly brewed in small batches across Peet's locations and cover black, green and herbal categories. Priced between $1.85 and $3.85, the range of drinks and infusions replaces Peet's former iced tea and tea cooler beverages. While Mighty Leaf operates as a separate entity, the brand will now unite all of Peet's tea products, some of which will be rebranded in the months ahead. Peet's acquired Mighty Leaf Tea last year to gain a foothold in the specialty tea market. Earlier this year, Peet's brought in a former PepsiCo and Diageo executive to oversee the company's operations.