Makeover for Clipper tea after a decade
Clipper tea has come out with a re-branded look after nearly a decade. The company that pioneered organic and Fairtrade teas in the UK hopes to highlight its commitment to great tasting tea through a clearer and more attractive packaging. Before introducing the new look, Clipper included over one million inserts in its tea range to give consumers a sneak preview of the new design. Clipper is the UK's biggest Organic tea brand, and the number one selling Fairtrade tea brand. It also has the second largest share of the Green Tea market.