Lancashire Tea puts packaging up for vote
In a novel approach to determining the next packaging design of their products, the UK-based Lancashire Tea has decided to let its customers decide what they should look like. The Rehab Agency, a local design firm in charge of the project, has asked Facebook users to vote for their favorite packaging from three possible concepts or to retain the old design. The new design options include a brightly-colored range of Lancashire faces, a postcard montage and black-and-white photos of old-fashioned scenes such as women in bathing suits. The original packaging carries a map of the region.