ITON EN starts New Year with winter fitness promo
ITO EN, the manufacturer of TEA'S TEA iced teas, started the New Year with a promotion that helps consumers keep their New Year's resolutions by giving away physical activity trackers. The Get Your Bits Fit campaign offers wireless wearable devices that sync to smartphones or computers to track physical activity stats, helping motivate daily fitness goals. The winter promotion rewards 31 daily winners on the company's Facebook page. ITO EN hopes to thereby raise awareness about its line of bottled teas that includes unsweetened and slightly sweetened varieties. The company recently slimmed down the packaging of its ready-to-drink beverage bottles to 18.7 grams, compared to the industry standard of 24 grams.