ITO EN enters coffee market with ready-to-drink range
ITO EN's latest innovation is a line of ready-to-drink coffee drinks sold under the Jay Street Coffee brand. The bottled drinks are fresh brewed from Arabica coffee beans and contain milk from dairy herds not treated with rBST. Flavors include mocha, latte and vanilla. ITON EN's office location in Jay Street in Brooklyn, New York served as inspiration for the brand name and packaging design elements. According to the company, ready-to-drink coffee was a natural product extension given its expertise in bottling freshly brewed teas. Another appealing reason is the category's 20% annual growth rate. Jay Street Coffee drinks will be available nationwide with a suggested retail price of $2.49.