Hotel group opts for tea over alcohol in Chinese hotels
Intercontinental Hotels Group is set to introduce a new luxury hotel brand aimed at the massive market in China. Hualuxe Hotels & Resorts hopes to build a presence in over 100 Chinese cities within 15 to 20 years. One of the most innovative aspects will be the absence of bars serving alcoholic beverages, as is the norm in the West. Instead, tea houses will reflect a holistically Chinese experience and cater to local audience much more accustomed to tea. Other features include multi-function suites, noodle bars, traditional Chinese gardens and many greeting hosts that offer VIP specific treatment.