Honest Tea to stay honest despite Coke's stake
The CEO of Honest Tea, Seth Goldman, assured attendees of 2009 Net Impact Conference that the company's commitment to produce healthy, organic and less sweet drinks has not changed since Coca-Cola became a majority stakeholder in his company last year. Some clients were put off by this partnership, including New York University, who had banned all Coke-related drinks to protest the companys human rights record. Goldman pointed out that the deal allowed a healthy product to be made available to more customers.