Honest Tea out to test people's honesty
Honest Tea is undertaking a novel social experiment to test the honesty of people living in big cities across the US. The guerrilla marketing coup consists of an unmanned pop-up store offering iced tea in return for 1 dollar placed in a glass box, with cameras recording how people behave. The experiment was carried out some of the biggest cities in the US such as New York City, Washington, DC, Boston and Chicago to test the honesty of their respective inhabitants. It turns out that Boston came first in the ranking, with 93% of people paying for their drink, followed by New York and Atlanta at 89%. Chicago fared the worst, attracting only 78% of paying customers. The money collected during this experiment will go to charity.