Honest Tea launches national recycling initiative
Honest Tea has announced a national recycling initiative that will be launched in New York City later on this month. "The Great Recycle" seeks to increase recycling rates across the US by asking participants to make recycling pledges online and then following through with them. The project will be launched in New York City by placing a 30-foot recycle bin in Times Square. Organizers hope to receive 45,000 plastic, glass and aluminum beverage containers in ten hours, which will then be recycled. The event supports New York City's goal of doubling recycling rates in 5 years. In 2008, Honest Tea partnered with Bethesda Green and The Coca-Cola Company to install 33 recycling bins throughout the hometown of Bethesda, MD.