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Honest Tea is Coke's first brand in Keurig lineup

New avenue for Honest
New avenue for Honest

Honest Tea will become the first brand in Coca-Cola's portfolio to be available in K-Cups for existing Keurig hot-brewing machines. This follows Coke's acquisition of a 10 percent stake in Keurig Green Mountain for about $1.25 billion, as well as a ten-year agreement between the two companies to develop products for Keurig's at-home beverage system called Keurig Cold. Honest Tea K-Cups, which will initially be available in unsweetened Just Green and Just Black flavors, are intended to be brewed in the regular Keurig machines over ice, as opposed to Keurig Cold machines, which are expected to be announced later on this year.

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