Honest takes organics mainstream, predicts sales of $100m
The CEO of Honest Tea expects sales to exceed $100 million this year thanks to wide distribution network of The Coca-Cola Co, its parent company. Seth Goldman also attributes growing nationwide awareness and availability of healthier, organic and Fair Trade beverages to Coke's investment in the company back in 2007. The vast distribution reach enabled Honest Tea to increase the number of sales outlets from 15,000 to 100,000 in 5 years, which helped bring organic and Fair Trade products into the US mainstream. According to Goldman, suppliers and producing communities also feel these positive results, with Honest Tea purchasing over 6 million pounds of organic ingredients this year, almost ten times more than before Coke's investment.