Hain Celestial launches novel product, sees more growth ahead
Hain Celestial, owner of Celestial Seasonings brand, has unveiled the first line of refrigerated energy shot drinks. Celestial Seasonings Kombucha Energy Shots are made with raw kombucha, a type of fermented tea. They combine two hot trends in the ready-to-drink beverage category: kombucha and natural energy drinks. The 2oz (59ml) bottles will be available in natural retailers in October. Hain Celestial also revealed that new products added more than $30m in sales in 2011 and that next year the company expects to match or exceed these numbers. According to the CEO, Hain Celestial is looking at acquisitions to drive growth and hopes that international operations will contribute more to the bottom line in the future. Hain Celestial saw sales rise by 23% to $1.13bn in the year ending on June 30, with net income jumping 92% to $55m.