Fuze and Gold Peak are Coke's latest billion dollar brands
Fuze Tea and Gold Peak are the two latest additions to Coca-Cola's portfolio of billion-dollar brands, reflecting increased consumer health awareness and growing preference for iced teas over soft drinks. Gold Peak reached a billion dollars in sales in eight years following its launch and benefits from one of the highest consumer conversion rates in the category. Fuze Tea took even less time, reaching one billion in three years thanks to a vacancy left by Nestea, whose distribution agreement was transferred from Coke to Nestle. Fuze comes in more than 30 varieties and is sold in 40 markets worldwide. According to IRI, a market research firm, US multi-outlet sales of ready-to-drink iced tea grew by 6% to $3.2 billion in 2014.