Forever Yogurt launches bubble tea chain with 8 stores
Forever Brands unveiled plans for a new chain of bubble tea bars. The parent company of Forever Yogurt, a chain of frozen yogurt franchises, is set to open the first store of the new chain, called Bee & Tea, on July 24. According to the CEO of Forever Brands, expansion in the frozen yogurt market is getting tougher, so the company was looking for new opportunities elsewhere. Bee & Tea will serve black or green teas flavored with up to 30 flavors and a choice of several toppings. Seven additional locations are set to open in Illinois and Wisconsin in the next three months. Many of them will be co-branded stores housing both Bee & Tea and Forever Yogurt.