First integrated advertising campaign by Honest Tea
Honest Tea, an organic bottled iced tea manufacturer, has launched its first integrated advertising campaign. The ads aim to expand the consumer base by highlighting products' real, organic ingredients and transparent business practices under the tagline "Refreshingly Honest". The multi-platform campaign features Honest Tea's first TV commercials, which will be supported by digital video, social media, billboards and nearly three thousand grassroots events around the country. Since its acquisition by The Coca-Cola Company, Honest Tea has seen its distribution expand from 15,000 accounts in 2008 to over 100,000 accounts in 2012.