Coke will manage Peace Tea brand as part of deal with Monster
Coca-Cola purchased a sizeable 17% stake in Monster Beverage, an energy drink manufacturer, and is expected to take control of its non-energy brands, including the iced tea brand Peace Tea. The deal, worth $2.15 billion, will see both companies swap their portfolios: Monster will take over Coke's energy drinks NOS and Full Throttle, while Coca-Cola will oversee Monster's non-energy drinks, such as Hansen's Natural Sodas, Peace Iced Tea and Hubert's Lemonade. Peace Tea is a direct competitor of AriZona iced teas and is expected to benefit from Coke's extensive distribution and marketing prowess.