Coffee roaster Royal Cup acquires Teasy Teas
Royal Cup, a coffee importer, roaster and distributor, announced the acquisition of Teasy Teas, a specialty tea retailer. The move is aimed at diversifying the company's premium tea offer and strengthening its position in this growing market segment. According to Royal Cup, one of the main goals was to stay relevant to the millennial generation, which has a particular affinity to tea. Teasy Teas was founded in 2004 by Marshall Malone, who oversaw companys growth and expansion until now, as well as its relocation from New England to Alabama. He will stay on at Royal Cup as tea category manager. Teasy Tea offers over 50 varieties of tea and services 6,000 customers.