Coca Cola to start distributing Honest Tea
Following the acquisition of a forty percent stake in Honest Tea last February, Coca-Cola Enterprises will start distributing Honest Tea and Honest Aid drinks in parts of western US in late September. Atlanta-based soft drink giant plans to carry the complete range of organic teas and fruit juices in pilot markets such as Norther California, Arizona and Las Vegas. Coca-Cola hopes Honest Tea will strengthen its portfolio in the rapidly growing organic beverage business and help challenge its archrival Pepsi Co., whose Lipton brand leads the ready-to-drink tea category in the US.