Coca-Cola is acquiring Energy Brands in a deal worth $4.1 bn to help company diversify its operations into the non-carbonated drinks market. The soft drink giant is particularly interested in the leading product of Energy Brands, VitaminWater, which is a vitamin-enriched drink with a healthier image than conventional sodas. In fact, VitaminWater is the second best-selling manufacturer of flavored water behind Pepsis Propel Fitness Water. Indias Tata Group, that paid $677 million for a 30% share in Energy Brands last year, also benefits from the deal by pocketing $1.2 bn for its stake.
