Coca-Cola seeking to replace tea with soft drinks for breakfast
According to an internal report by Coca-Cola's main bottler in Europe, the company is looking for ways to get people to swap tea and coffee for soft drinks at the breakfast table. One of the five growth strategies for the UK and Europe, called "Complete the Meal", notes that breakfast is often referred to as the most important meal of the day and is accompanied by a quarter of daily beverage intake. Amidst dwindling soft drink sales, the beverage giant is looking for ways to motivate people to make juices, smoothies and other soft drinks part of the morning ritual, similar to tea and coffee. Other strategies presented in the "See the Opportunity" report include diversifying into relaxation drinks and highlighting other occasions to consume soft drinks during the day.