Coca-Cola and Keurig look for synergies with Keurig Cold
Since taking a 10% stake in Keurig Green Mountain back in February, Coco-Cola has been carving out a new market for its products thanks to Keurig Cold, a cold beverage maker. Keurig Cold, developed together with Coca-Cola, offers a new channel for Coke's portfolio of soft drinks, iced teas and juices, and represents a valuable added platform at a time when many consumers are turning away from conventional soft drinks. For example, the leader in at-home carbonation market, SodaStream, sold close to 4.4 million soda maker units in 2013. Furthermore, Keurig Cold may benefit from Coca-Cola's global brand appeal to expand its presence internationally, especially with ready-to-drink coffee and tea offerings, which are very popular in Asia.