Co-founder and president of Steaz quits post
Eric Schnell, co-founder and president of the Healthy Beverage Company and creator of the Steaz brand, has exited the company. During his eight year stay, he is credited with creating the company's tea-based product innovations including the first organic soft drink in 2002, first organic energy drink in 2007 and first complete line of organic and fair trade certified canned iced tea products in 2008. Schnell's departure comes amidst ownership and management changes at Steaz, including majority ownership shifting to Switzerland-based private equity group Inventages. Schnell will retain a significant equity position in the company.