China Mist presents two new tea brands for foodservice
In response to rising demand for quality tea in restaurants across the US, China Mist Tea Company announces the launch of two additional tea brands geared towards the foodservice sector. DJ's TeaMarket Blends and Signature Tea aim to improve the quality of tea in a market historically dominated by low quality tea. DJ's TeaMarket Blends is positioned as a mid-market brand, whereas Signature Tea is value-priced and represents an alternative to low-end teas that may taste astringent. The current portfolio is intended to offer restaurants a wider choice of brands to match varying customer demand, as awareness of quality tea continues to develop in all markets. Tea is often the highest profit margin item on the menu.