Celestial Seasonings in fan-driven sampling campaign
Celestial Seasonings announced a new promotional sampling campaign allowing tea drinkers to send a tea sample to a friend or relative. The "From Me To You" promotion offers 25,000 fans a chance to request a delivery of seasonal teas to a special someone anywhere in the country. The company is thereby promoting its line of Christmas-themed teas, with blends featuring gingerbread, sugar cookies and candy cane flavors. The campaign will run via a dedicated Facebook app and with the help of partnering bloggers. 1,500 samples will be made available each day. The promotion runs until November 18th.