Canadian tea room launches gourmet tea line
Once Upon a Tea Cup, a tea store in London, Canada, is starting a luxury line of gourmet teas called LovaTea. The range, packaged in sleek steel tins, currently features 26 varieties including many flavored black, herbal and rooibos varieties and is expected to expand to 67. The company is also seeking support from celebrities to promote new varieties of tea in return for proceeds being directed to the charity of their choice. Their first charitable tea is in support of the Breast Cancer Society of Canada. LovaTea is available in select retail outlets in the US and Canada. Retail price for a 50 gram tin is between $6 and $8.