Bigelow Tea Serves Up A Promotional Cup of 'Joe'
Bigelow Tea (Fairfield, Connecticut) has signed New York Yankees manager Joe Torre to tout its green tea in print and radio ads. Print ads feature Torre sitting in New York's Central Park, sipping the tea. Headline: "Look Who's Drinking Bigelow Green Tea Now." The new campaign breaks this week in The New York Times, The Wall Street Journal, as well as various sports-oriented magazines.