Bigelow Tea expands online presence
Following similar moves from its competitors, Bigelow Tea is expanding its online presence with a revamped web platform. It features a redesigned website and a blog, which is meant to keep customers up-to-date on company's latest developments. Bigelow Tea is also increasing the use of social networking sites such as Facebook and Twitter, aiming to boost contact points with its customers. Several short "Tea-V" videos on tea preparation and enjoyment will be featured on Youtube.