Argo Tea opts for integrated display content management
In a bid to consolidate pricing and product strategies across 26 stores, Argo Tea now relies on network-enabled digital signage boards. The company installed 78 digital menu boards, manufactured by BrightSign, that allow to remotely update their content from its headquarters in Chicago. The process enables a centralized control of prices, product images, promotions and calorie count on menu boards across locations in Chicago, New York City, St. Louis, Boston, Beirut and Abu Dhabi. If needed, the system can divide stores into groups to offer customized content according to region. It also offers the possibility to automatically change the menus displayed during the course of the day.