America's first matcha bar opens in Williamsburg
Since last week, Williamsburg is home to a bar serving drinks made with matcha powdered green tea, which is a first for New York and the entire country. MatchaBar offers drinks made with the fine-ground Japanese tea, including hot and iced matcha teas, iced specialty drinks and various other concoctions, as well as a selection of healthy snacks. The cafe also retails matcha powder and a range of corresponding tea accessories. According to the manager, one of the main goals of MatchaBar is to educate drinkers and to showcase the correct way to prepare the beverage, which needs to be mixed with an electric mixer or a traditional wooden whisk.